What’s New at Shopify?

We’re releasing multiple enhancements that will allow you to better mirror your online store’s product detail pages on Shop.

Subscriptions: Starting June 23, 2025, customers will be able to view and purchase subscriptions directly on Shop. To manage your subscriptions on Shop, go to the Subscriptions settings here in your admin.

Variant Support: You can now showcase both color-based and text-based variants, giving you the ability to more effectively represent your products.